Cathy Hsu

Co-founder, Producer & BD (Podcast)  •  Ghost Island Media

2019 - Present  •  Taipei City, Taiwan

Business Development Manager  •  udnFunLife Co., LTD

2019 - Present  •  Taipei City, Taiwan

Business development and project management for IP licensing and cross-company coordination.

Associate Producer/ Coordinator (IP Development)  •  Next Animation Studio

Mar 2017 - Mar 2018  •  Taipei, Taiwan

Duties:

• Manage creative designer team
• Oversee individual project production across multiple media platforms
• Produce IP development projects
• Manage clients and freelancers
• Establish and develop production pipelines
• Liaison between clients and staff (scriptwriters, artists, animators)
• Strategic development, quality control and creative problem-solving
• Assist in the writing of character descriptions and story synopses for pitches and IP development
• On-site video shooting and recording

Highlight:

• Project lead of nxTOONS (Edutainment kids animations): Planning, organizing, casting and executing

Associate Director, Production (News) Communication  •  Next Animation Studio

Jul 2016 - Feb 2017  •  Taipei, Taiwan

Duties:

• Internal & External project management
• Liaison / coordinator for TAIPEI-BALI news-production, establishing pipeline, training, animation review for BALI production
• Organize the set-up of motion capture studio in Bali
• Marketing strategies, social media planning
• Marketing materials: planning and execution (2D, 3D, show-reels, promotional videos, creatives, music videos, social media, info-motions, training videos)
• Real-time interactive technology implementation on special projects
• Media press release, internal news-letters

Reuters Product Manager/ Senior Production Manager  •  Next Animation Studio

Feb 2012 - Jul 2016  •  Taipei, Taiwan

Duties:

• Managing a team of ten staff members
• Animation script-writing
• News animation production quality control and proof
• Clients projects: planning and execution
• Collaboration with Reuters & Discovery Education
• Analytics and reports on video traffic and performance
• VR & 360 animation production: script-writing and production management (titles: Boxing Injuries, Elon Musk's Hyperloop, Ride with Trump, Dinosaurs)
• Educational animation for kids: researching, script-writing and production management

Financial Journalist and Sales  •  中國時報

Jul 2009 - Jan 2012  •  Taipei City, Taiwan

Duties:

• Covering the financial sector, including interviews, feature stories, newspaper advertising placements, advertisement sales

Clients:

• Transnational banks, asset-management corporations, Taiwan Stock Exchange

Public Relations Manager  •  Protrend Management Consulting Co., Ltd.

Dec 2007 - Apr 2009  •  Taipei City, Taiwan

Duties:

• Public relations, PR events, marketing, social media, membership, financial seminar, press conference, press release, media relations

Highlights:

• Organized a successful online mutual-fund trading simulation campaign
• Hosted financial forum (200+ attendees)

Public Relations Specialist  •  PILOT GROUP

Mar 2007 - Dec 2007  •  Taipei City, Taiwan

Duties:

• Press release, media relations, press conferences, marketing event, product-launch campaign, news clipping and filing

Clients:

• Samsung (3D products, electronic appliances), L'OREAL, Microsoft